
Diagnostics as a Service is usually bought by companies that already sell blood testing in one European country and assume the second country will be easier than the first, because the hard part of building the product is behind them. That assumption is reasonable, but it turns out to be wrong, because the parts of a testing operation that matter were never European to begin with.
The European Union has more or less admitted this in writing. Under the European Health Data Space regulation, laboratory results are the last category of health data to come under EU-wide interoperability and access rules. Those rules only apply to laboratory results from 26 March 2031, which is two full years after the date set for patient summaries and prescriptions.1
The same regulation explains why that date is so distant. It cites the treaty provision leaving the organisation and delivery of health services to each member state,2 and the rules deciding who may test whom were written inside those national systems.
So Europe is one single market for your software while it remains twenty-seven separate systems for your diagnostics. The rest of this article covers what that difference costs a growing brand, and which parts of it a partner can take on for you.
You can put software into a new market in an afternoon, because all you do is add a language and a currency, check the local consumer law and then open the doors.
Blood testing is a physical service performed by a licensed person inside a system that each country built for itself. That means you take on four separate pieces of work at the same time, but none of them was written into your plan.
Any one of those pieces of work is manageable on its own, but taking on all four of them again in every country you enter is why most companies stop expanding after their second market.
The supporting infrastructure is spread unevenly as well. Nineteen bodies across Europe are currently designated to assess in vitro diagnostics, those nineteen are based in only twelve countries, and nine member states have none at all.3 That matters a great deal if you intend to sell your own test kit, because the assessment capacity is not where most people would guess.
Built once, for all markets
Answered again per country
Who may order
Direct to consumer, or a physician request first.
Who may draw
Nurse alone, or a doctor's order. This sets cost per draw.
How you word it
Screening for disease can need a permit.
Which laboratory
New terms, new accreditation, new data agreement.
Live, same result format
Local permissions, local staff and local laboratories are our work, not yours.
EU-wide rules reach laboratory results on 26 March 2031. Until then health services stay a national competence.
This is the rule that brands most often assume works the same way everywhere.
Some countries allow a person to buy a blood test for themselves with nobody else involved at any point. Others require a doctor to request the analysis before a laboratory may run it, even where the customer is paying privately. A few countries fall between those two positions, so the customer chooses the test while a medically qualified person still has to be a formal part of the process.
That one difference changes your product and not simply your paperwork. In one country the customer simply pays and books an appointment, while in the next country a medically qualified person has to be part of the process. That means finding a clinician, contracting them and building an extra step into your interface.
Germany shows why this needs checking rather than assuming. A person can pay privately for testing there, but the law governing laboratory analysis still conditions disease-related testing on a request from a physician or an equivalent professional.4 Both of those statements are true at the same time, and a plan built on the first one alone will produce an unpleasant surprise later.
Once you have settled who orders the test, you still have to settle who is legally allowed to perform it, and European countries disagree about the answer.
The consequence of all this is economic rather than legal. A market where a trained non-physician may take the sample costs one amount to serve, and a market that needs a doctor present costs a different amount. Both of those markets can work commercially, though they will never work on the same model, which is why a single European price for a blood draw does not exist.
The Netherlands deserves a section of its own, because the rule there stops brands that have done everything else correctly.
Dutch law requires a ministerial permit to run population screening for certain serious conditions.7 If you describe your offer as screening for serious disease then you may need a permit you do not hold, whereas the same test described as a health check that a person chooses for themselves puts you in different territory.
The test itself is identical in both cases, and only the wording has changed.
That example is the general lesson of this article in miniature. Expansion problems in diagnostics are rarely about capability, because they are almost always about a specific national rule that nobody on your team knew to look for.
Having said all of that, several European countries are relaxing these rules rather than tightening them, so any structure you build rigidly around today's position will be wrong within a few years.
France widened the places where the analytical phase of laboratory work may happen outside a laboratory in early 2026, subject to authorisation and a named responsible medical biologist.8 That change matters to anyone planning to collect samples away from clinical premises.
Germany now permits pharmacists to take venous blood after they complete physician-led training. The model curriculum for that training is still being written, so the channel is legally open without being usable yet, and we have covered that reform in detail on our pharmacy site.
More collection points and fewer gatekeepers is the pattern almost everywhere in Europe, so the sensible thing is to build for that rather than around today's restrictions.
Everything described above changes at a border, but one part of the work is the same in every country, and that is the part worth designing your product around.
A sample taken by a trained person and analysed by an accredited laboratory produces a result you can use, wherever the collection happened. The analysis is the constant part of your product, while collection and permissions have to be arranged again in each new country.
There is one important qualification, and it is the detail most teams discover far too late. Reference intervals have never been harmonised between laboratories. A 2023 review in Clinical Chemistry puts it plainly, saying that significant and unwarranted variation in reference intervals continues to exist across laboratories, including between laboratories using the same analytical method. The published consequence is a raised risk of misinterpreting a result.9
For a brand selling a single test that is a footnote in the documentation. For a brand selling repeat testing it is the entire product, because a customer whose value moves when the laboratory changed rather than when their health changed has been told something untrue. We go through how to handle that during a migration in our article on changing the laboratory behind your product.
Given everything above, these are the questions that separate a supplier from a partner.
The last question matters most of all. A supplier will give you a laboratory, whereas a partner gives you a repeatable way into a market, so that your fourth country costs less effort than your second.
Aniva builds this as a repeatable pattern instead of a separate arrangement in every country.
What we will not do is hand you a map claiming every country is live. Coverage depends on the panel, the collection method and the market in question, so we answer it specifically on a first call rather than generally in an article.
Tell us which countries you are entering and which panel you want to sell there. You can book a 30-minute demo, or read the API documentation first if your engineers want the shape of it. If you are still weighing this against running the whole operation yourself, we have set out what that involves separately.
Yes, provided the partner handles the local layer in each market. What has to be arranged country by country is who may order a test, who may take the sample and which laboratory analyses it. What can stay constant is your contract, your integration and the format your results arrive in. Ask specifically who takes responsibility for the local permissions.
That depends entirely on the country. Some allow a person to buy a test with nobody else involved, while others require a request from a physician or an equivalent professional before a laboratory may run a disease-related analysis, even where the customer pays privately. Germany is an example where private payment is possible and the analysis still requires a professional request.4
This is set nationally and it varies more than people expect. Sweden's regulator states that there are no specific rules within voluntary healthcare on who may take a sample.5 Belgium lists blood collection as a nursing act needing no prescription at all.6 Other markets require a doctor's order, and at least one restricts the role further. The difference affects your cost per draw rather than whether the draw is possible.
Because at least one European country regulates population screening for serious conditions separately and requires a ministerial permit before you may do it.7 The same test described as a health check that a person chooses for themselves is in a different legal position from the same test described as screening for serious disease. Have your wording reviewed locally before you launch anywhere.
Reference intervals are not harmonised between laboratories, including between laboratories using the same analytical method, and the published consequence is a raised risk of misinterpreting a result.9 If you sell repeat testing then comparability across a customer's history is part of your product, so ask any partner how they handle it.
That depends on the panel, the collection method and the market you are entering. The more useful question is what the partner does themselves and what they need from you, because that determines whether your fourth country is easier than your second.
This article is general information about how blood testing is regulated differently across European countries. It is not legal advice, and national rules change. Confirm your own position in each market with a local advisor. Laboratory accreditation and reference intervals belong to the analysing laboratory, and interpretation of any individual result remains with a treating clinician.

Aniva handles the lab, the logistics and the report. You keep the patient relationship and your own branding.
Twenty minutes, and you will know whether it fits your setup.