min read

Comparing white-label diagnostics suppliers, with LabServices and Aniva as the worked example

LabServices publishes enough about itself to make a fair worked example. Five axes separate white-label diagnostics suppliers, and both companies are compared on all five using only published facts, so you can ask your own shortlist the same questions.

Written by

Robert Jakobson

Published on

August 31, 2026

Once you have found one white-label diagnostics supplier, judging the second is the harder part, because every company in this market describes itself with the same words about end-to-end solutions. The useful comparison is narrower than it looks, since five things separate these companies. LabServices is one of the clearest of them to read, so it makes a good worked example. Everything stated about it here comes from labservices.de and labservices.de/longevity-anbieter, read on 31 August 2026.

The five axes that separate suppliers

Ask each supplier the same five questions, in this order, because the answer to the first one can end the conversation before you reach the others.

Which market and legal regime was this built for, because a supplier designed for one country holds the permits and the data agreements of that country and not of yours.
Which sample types can this supplier physically collect, and whether a supervised venous draw is included or left for you to arrange.
How wide is the catalogue against your roadmap, meaning what you can add in year two rather than what you will sell in month one.
What do you commit to before the first sample, because buying stock and buying an integration are different decisions.
What does your customer read after the result, since the report is the only part of the chain they ever see.

None of those five questions is about who has the nicer website, because each one changes what your operation can do. A supplier worth talking to has a published answer to all five.

Axis one, the market and the legal regime

LabServices runs a German-language site on a .de domain and is part of the CKM Group. It names DSGVO-compliant processing, plus group laboratory standards of RiliBAEK, DIN EN ISO 17025 and DIN EN ISO 15189. Neither page read on 31 August 2026 states an operation in a second country.

For a German buyer that is a clean answer, because a German group serving German insurers is the right shape for German work. The sectors it names are insurers and laboratories, food and non-food companies, clinical trial providers and longevity businesses. It names AOK Baden-Württemberg and Mivano Health as customers.

Aniva sells Diagnostics as a Service to partners across Europe, while its consumer membership and its physical draw network are Germany only. The Aniva page lists GDPR with an AVV, infrastructure hosted in Germany, and ISO 15189 and RiliBAEK held by the laboratory partner that performs the analysis. The partner contract carries anti-kickback clauses referencing Section 299a StGB and Section 31 of the model professional code. Contract wording does not by itself make an arrangement lawful, because the pricing and the substance decide that. Section 299b binds the paying side, so ask any supplier how its contract addresses that half.

Both companies are built for Europe, so this axis does not separate them the way it separates a European supplier from an American one. It matters only if your own plan crosses a border, in which case ask both companies the same question about your second country.

Axis two, which samples the supplier can collect

LabServices describes home testing throughout, and its pages name capillary blood, urine, saliva and stool as the sample types. Kit design, storage, shipping and returns are handled from its own logistics centre. That covers most of what a longevity brand sells today, because micronutrient, hormone and microbiome analysis all work from a home sample.

Aniva publishes six collection methods, which are venous draw, saliva, capillary kit, stool, at-home kit and urine, together with 25+ partner draw locations across Germany. The venous draw is the only one of the six that a mailed kit cannot replace, because some assays need more serum than a capillary device collects and some customers will not prick their own finger.

This axis is worth more than most buyers give it, because a draw network is the hardest item to add later. Software can be built in a quarter, whereas locations with trained staff and a same-day courier take years and money.

Axis three, catalogue breadth against your roadmap

LabServices states that automated processes and its laboratory IT let it provide over 400 laboratory parameters through partner laboratories. Its longevity page names biological age markers and micronutrient status, hormone and metabolic profiles, inflammation and immune markers, and microbiome analysis.

Aniva publishes over 2,500 orderable parameters across eight modalities. Those modalities are clinical chemistry and endocrinology, nutrient status and immunology, genetics and transcriptomics, and proteomics and microbiome. Transcriptomics and proteomics are not named on the LabServices pages. LabServices names pharmacogenetic tests as coming for one insurer programme and GenDG-compliant test solutions, though it does not name whole genome sequencing or polygenic risk scoring.

Do not treat the larger number as automatically better, because a brand selling one micronutrient panel for two years will use perhaps thirty parameters. The number matters when your roadmap includes something you cannot buy today, so write down the product you want in year two and check the modality exists.

Axis four, what you commit to before the first sample

LabServices publishes no price on either page. Aniva publishes indicative per customer ranges and states that they are indicative rather than a rate card, so treat both as a starting point for a conversation rather than a quote. What you can compare is the shape of the commitment.

LabServices describes modular building blocks and says it works out with you which of them you need. That suits a buyer who wants kit design and fulfilment but already has a laboratory relationship. Aniva sells one contract covering the laboratory, the kits, the couriers, the software and the data agreement, with monthly billing on a single invoice.

Aniva has not published a minimum order for the partner offering, so the commitment is agreed commercially rather than listed. Ask both companies for the minimum, the notice period and the exit terms in writing. Those three answers tell you more than any capability list.

Axis five, what your customer reads

Both companies put your brand on the report, so the difference is in what each one publishes about the contents. LabServices states that reports are delivered digitally and on paper if you want that, and that the customer journey runs in your look and feel. Its team also helps customers with test use and interpretation.

Aniva publishes a white-label customer dashboard with a plain-language explanation for every marker, a trend view across repeated panels, a customer-facing PDF, and your logo, colours and domain. The dashboard is published in German and English, with further languages available on request. The trend view is the part that decides renewals in a membership business, because one number means little until the previous one is visible beside it.

LabServices states results within 24 to 48 hours after the sample arrives at the laboratory. Aniva states 24 hours for the core panel from sample pickup, and the two figures are measured from different starting points, so ask each supplier where its measurement begins.

What neither company publishes, and what to ask on the call

Some of the most useful facts are on nobody's website, and that is normal rather than suspicious. Neither company names a minimum order for a service contract, a sample failure rate or a service level for support response on the pages cited below.

Ask both suppliers the same four questions and write the answers into your own document. Ask what happens when a sample fails and who pays for the replacement. Ask which laboratory performs each analysis and whether that can change without your agreement. Ask who your customers contact when a result is confusing, and ask how long the data agreement runs.

Those answers separate suppliers far more reliably than a parameter count does, because every company in this market can produce a long list of markers.

How to run this comparison on your own shortlist

Write the five axes as five rows and fill each cell only with a sentence the supplier publishes.
Leave a cell empty when nothing is published, because an empty cell is a question for the call and not a fault.
Send both companies the same written list of questions, so you compare two answers to one question.
Ask for the minimum commitment, the notice period and the exit terms before you ask about anything technical.
Have your data protection counsel read the processing agreement from both suppliers before you sign.

Both companies here are real suppliers with published detail, which already puts them ahead of most of this market. LabServices is the stronger answer for a German buyer selling home tests to insurers, food companies or clinical trial operations. Aniva is the stronger answer for a European longevity business that needs supervised venous draws, genetics or a multi-country contract. Choose on the axis your own roadmap depends on, and ignore the rest.

Notes and sources

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