White-Label-Kit

A White-Label-Kit is an ordinary test kit with your brand on the outside, so a customer reads your name on the box, on the leaflet and in the result they receive afterwards. Aniva also offers a white-label customer dashboard in German and English, with a plain-language explanation for every marker, a trend view and a customer-facing PDF.

Branding the box changes who the customer holds responsible, which means the artwork, the wording and the labelling duties need a named owner before launch. Aniva quotes four weeks from a signed contract to the first customer sample, so a branded print run has to be planned inside that period.

Ask these questions before any artwork goes to a printer.

• Who owns the artwork, and who approves each printed version of it?
• What is the minimum quantity for a branded print run, and what is the lead time?
• Which quality system covers the kit assembly, and who is named as the manufacturer?
• Can the dashboard and the customer PDF carry the same brand as the box?

In this glossary, Testkit covers what is inside the box before any branding is added, White-Labeling explains the same idea for software and reports, and Fulfillment describes who packs and sends the finished kits.