Aniva as a LabServices alternative
LabServices posts a kit to your customer and Aniva does that too, then adds a supervised blood draw and a catalogue of over 2,500 parameters.
You are choosing a white-label diagnostics supplier for a longevity clinic, a wellness brand or a supplement company in Europe. White label means the supplier does the work while your brand is the only name the customer sees, on the kit, in the portal and on the report. Everything stated below about LabServices comes from labservices.de and from its longevity page.
Orderable parameters
Modalities in the catalogue
Collection methods
What each company publishes about itself
Every line below is one thing a European buyer checks, from the catalogue through to the integration.
A mailed kit and a supervised draw are different products
Venous draw
In your clinic or at 25+ partner locations
Capillary kit
Tasso, lancet, finger-prick
At-home kit
Mailed to your customer, prepaid return
Saliva
Hormones, genetics, microbiome
Urine
Metabolites, hormones, screening
Stool
Microbiome, iFOBT, calprotectin
LabServices describes home testing, and its longevity page names capillary blood, urine, saliva and stool samples that a customer collects and returns by post. That covers a large part of what a longevity brand sells today, because micronutrient status, hormone profiles and microbiome analysis all work from a home sample.
The venous draw is the part a mailed kit cannot do. A venous draw is blood taken from a vein in the arm by trained staff, and some assays need more serum than a capillary device collects, so a clinic that wants both formats has to arrange the draw somewhere.
The question for you is whether your programme needs a supervised draw in a room with your name on the door. If it does not, a kit-only supplier does the job with fewer moving parts. If it does, you are buying a network of locations and the people who staff them as well as a laboratory.
How much catalogue does your roadmap need
Catalogue size only matters when your roadmap needs it. A brand that will sell one micronutrient panel for the next two years is well served by 400 parameters, because it will use perhaps thirty of them.
A clinic that wants to add pharmacogenomics or a polygenic risk score in year two is choosing a supplier for a catalogue it cannot yet name. Transcriptomics and proteomics are not named on the LabServices pages, and on genetics those pages name test solutions compliant with the German genetic diagnostics act, with pharmacogenetic tests described as forthcoming for one insurer programme.
Parameters through partner laboratories
Over 400 laboratory parameters, with biological age markers, micronutrient status, hormone and metabolic profiles, inflammation markers and microbiome analysis named as the focus.
An orderable catalogue
Over 2,500 parameters across eight modalities, from routine blood chemistry through to genomics and proteomics.
What your customer reads after the result
Both companies put your brand on the report, so the difference is in what each one publishes about the contents. For a membership or a subscription, the trend view is the part that decides whether somebody renews, because a number on its own is just a number and the change is what they came for.
Digital and printed reports
Reports delivered digitally and on paper if you want that, a customer journey in your own look and feel, and a team that helps customers with test use and interpretation.
A white-label dashboard
A plain-language explanation for every marker, with a trend view across repeated panels and a customer-facing PDF. Your logo, colours and domain are on all of it, in German and English.
Where each company sells today
LabServices runs a German-language site on a .de domain, and neither page read states an operation outside Germany. That is a sensible shape for a German group serving German insurers, and it is the first thing to check if your own plan crosses a border.
Aniva sells Diagnostics as a Service to partners across Europe, while the consumer membership and the physical draw network are in Germany. The compliance set named on the Aniva page is the GDPR with a data processing agreement included, infrastructure hosted in Germany, and an admin panel built with the Medical Device Regulation in mind.
The partner contract carries anti-kickback clauses drafted against the German criminal code provisions on corruption in healthcare and against the model professional code for doctors. Contract wording does not by itself make an arrangement lawful, because the pricing and the substance decide that, so have your own counsel review the commercial terms as well as the clause.
Germany
A German-language site on a .de domain, with DIN EN ISO 17025 and DIN EN ISO 15189 named for the CKM Group, and no operation outside Germany stated on either page read.
Europe, with the draw network in Germany
Sampling across the EU today, over 25 partner draw locations in Germany, and an accredited partner laboratory holding ISO 15189 and working under RiliBAEK.
Questions buyers ask before anything else
Book a demo
The call takes thirty minutes and covers your panel list, the collection methods your programme needs and the integration your developers will build.
LabServices figures are from labservices.de and labservices.de/longevity-anbieter, both read on 31 August 2026, and Aniva figures are from anivahealth.com/diagnostics.